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Who We Are

We are a full-service PR agency specializing in:
  • Founded in 1997, we are a New York City-based Creative PR agency focusing on the housewares, home and lifestyle industries
  • We pride ourselves on our ability to nurture and maintain long-lasting, impactful relationships with clients and agency employees
  • We provide results-oriented, tailored strategies for every client
  • We have fun, while ensuring a high level of professionalism, creativity and efficiency
  • Infuse integrity, honesty and passion into everything we do

Why is Coaction Different?

Why Us
  • We are a tight-knit, hard working group and take great pride in open and transparent communication among our clients, the media and ourselves
  • We are a collaborative agency with an all hands-on deck approach, allowing for every client to receive the attention they deserve
  • Honesty and integrity form our foundation and we settle for nothing less than the same from our clients
  • Our senior team members oversee all client activities, ensuring all PR tactics are directed towards the goals set
  • We never promise to be anything that we're not
  • If a company does not seem like a good fit, we say so
  • If a budget can be better utilized on another tactic, we say so
  • If the products we're promoting aren't receiving the response we anticipated, we say so, and adjust our approach accordingly
  • There are no layers here, what you see is what you get!

Find Us In... (to name a few)


The Good Stuff is a place where Good Housekeeping editors share the things they love. They say that having the right tool makes any job easier and that goes for cleaning, too.

Designed for various surfaces and rooms, each microfiber cloth in the assortment cleans without harsh chemicals. Use them dry to dust or moisten with water for even more powerful cleaning.

I’m pretty sure my 10-year-old Golden Retriever’s entire goal in life is to shed as much of her long hair as possible. If she can do it in such a way that she can create a forceful breeze with her tail

Have Questions? We are Here to Help You!

Coaction Public Relations is a full-service public relations agency based in New York City. Specializing in the housewares, home and lifestyle categories, we work intimately with each one of our clients to meet all their individual goals and let our passion for the industry show in our work.